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26 may - 4 august 2012
Polka Galerie

Yves Marchand & Romain Meffre

Theaters

Theaters is an extensive project undertaken in 2006 by Yves Marchand & Romain Meffre, born respectively in 1981 and 1987. In 2005, the French duo came across their first abandoned American movie theater while debuting their work on the ruins of Detroit.

 

Through Theaters, Yves Marchand & Romain Meffre establish a typology. They first photograph the main auditoriums that have fallen in ruins. Some are still faintly lit or benefit from natural light whereas others are in absolute darkness. They then explore the different spaces surrounding the main room and venture in spaces for- bidden to the public. Yves Marchand & Romain Meffre’s documentary work reaches a new height when they come across movie theaters that have been transformed or refurbished.

In order to capture the magnificence of the American movie theaters’s décor, which is influenced by a blend of Italian, Baroque and Art Deco architecture, Yves Marchand & Romain Meffre use a 4x5 in. camera. Their process requires strength and preci- sion, especially when the room is plunged into complete darkness. They resort to long exposures during which they lit certain details with handheld flashlights. This method is reminiscent of the technique used by German photographer Karl Hugo Schmölz during the interwar period - he photographed dark movie theaters along the Ruhr.

Driven by a firm desire to establish a thorough and systematic study and encouraged by their contemporary, Robert Polidori, Yves Marchand & Romain Meffre conjure up with Theaters the documentary work of the Düsseldorf school and the Bechers, the visual ambition of Karl Hugo Schmölz and the romantic poetry of ruins.

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HISTORICAL CONTEXT:

Before the enforcement of the Sherman Anti-Trust Act which put an end to the pro- duction-distribution- exploitation oligopoly, five "majors" divided the American territory amongst themselves: Paramount in the South, the Midwest and New England; Fox in the American West; RKO and Loews in New York, New Jersey and Ohio; and Warner in Pensylvannia. In the fifties, the baby-boom forced American families to move outside the town centers and into the suburbs. The movie theaters built in the heart of the cities found themselves deserted and abandoned.

Barney Balaban, president for over three decades of Paramount, fostered the architectural grandeur of these movie temples and pioneered the "movie-going- experience". Americans went to the theaters for the main features, and also for the cartoons and the news that preceded it and for the live entertainment, the lotteries and the cheap pop-corn. Americans did not go see a movie, they went to the movies.