With the help of artistic director François Baudot, Jean-Marie Périer let himself be swept up into delirious scenarios: Kenzo riding an elephant while being applauded by his team, or Yves Saint-Laurent posing in his living rooms with the model Carla Bruni. He imagined Sonia Rykiel as the Marianne from Eugene Delacroix's painting Liberty Leading the People and Jean-Paul Gaultier as a cardinal.

Exhibited at Bangkok's Museum of Contemporary Art in 2011, these images have become iconic.

"Designers have the talent, the brains, the vision and the money. Nobody can match Karl Lagerfeld. If he wants an iceberg for his show, someone will make sure he gets one from Sweden pronto. These are today's rockstars, the new Rolling Stones."